Ivan Loyo
Creative Director at Independiente
CDMX , Mexiko
For the launch of the adidas 4D sneakers, we created the "Feel the Future" campaign telling a science fiction story transmitting the brand's technology. We did this campaign with a real robot as the protagonist and with VFX hyperrealism was added that gave all the intention to this robot to tell this story that brings all the adidas 4D technology to earth so that humans could take advantage of it.

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