Land Rover - "Land Rover - The earth is flat."

Land Rover had high expectations for us to have a powerful creative concept at the launch of its new truck, the LR2. The benefit was totally innovative in terms of technology compared to other luxury brands. Land Rover wanted to communicate it in a very simple way, where anyone could understand the novelty of its new truck.
The only benefit was the independent steering on its four wheels, it didn't matter what terrain you were traveling on, it didn't matter because now with the LR2, "The earth is flat." ​​​​​​​