Ivan Loyo
Creative Director at Independiente
CDMX , Mexiko
This campaign we wanted to show people's insight when getting into a Jeep, the feeling they felt of going further. This feeling of stopping doing routine things and knowing that with Jeep you can go further than you expected because you have that freedom to think as far as you want to go, it's just enjoying riding your Jeep knowing that you are free to go wherever you want.

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