GRAACC Hospital creates a creative map on Fortnite to reach donations for the institution.
Philosophie
The Hospital GRAACC, one of the most relevant institutions in Brazil responsible for cancer treatment, has partnered with 3C Gaming, Ogilvy Brazil and the influencer Mateus "Derponce" Yoshitani to create The Hope Level map on Fortnite. The Hope Level is an extension of the campaign "Let's Win This Phase" made in September 2023. The map came as a strategy from the Hospital to build a connection with the game community, especially GenZs gamers aged 18-25, and by this to reach more donations to the patients from the GRAACC. Derponce created the map in partnership with Ogilvy Brazil and the 3C ("This is not a sponsored, endorsed or administered by Epic Games, Inc"). With more than 341 million views and 50 maps created, the influencer and his team developed the game inspired by the stories of some patients from GRAACC Hospital. There, players confront an exciting and challenging journey, where each stage reflects the feelings of all patients in treatment at the GRAACC Hospital.