| Titel | Solar Priceboards |
| Agentur | LOLA MullenLowe |
| Kampagne | Solar Priceboards |
| Werbende | Unilever |
| Marke | Wall's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 4 |
| Geschäftsbereich | Eiscreme |
| Philosophie | After a century, Wall’s turns its iconic ice cream price board into a tool to get through power cuts. As part of Wall’s Pakistan long term initiative to pioneer green energy, they have created the Solar Priceboard that transforms sunlight into usable energy. Pakistan is a country with the highest energy cost inflation and highest hours of load shedding in the world. Unilever Pakistan is already pioneering green energy in ice cream factories, distributors and mobile Icecream trikes. But the load shedding and energy cost issues has a huge impact also on the ice cream freezers, which jeopardizes the consistent quality of Wall’s Ice Creams due to the high temperatures and leading several shop owners to return their Wall’s freezers. To support its most important partners ‘shopkeepers’ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century. By replacing the cardboard with solar panels, Wall’s Pakistan has revolutionised its popular media to store energy, allowing freezers to ‘ prolonged duration of power cuts’ In moments of energy outage, the Solar Priceboard's internal battery seamlessly activates, ensuring uninterrupted power supply to the freezers and preventing ice creams from melting. This helps shop owners stop the loss of products and be able to sell perfect ice creams whenever people come into the store for one, protecting not only shop owners’ businesses but also consumers’ cravings. |
| Medientyp | Case Study |
| Länge | |
| Markt | Pakistan |
| Werbeleiter | Julien Barraux |
| Werbeleiter | Barbara Scala |
| Werbeleiter | Sevim Seferoglu |
| Werbeleiter | Nursu Aydogan |
| Werbeleiter | Gayathri Renil |
| Werbeleiter | Toloy Tanridagli |
| Werbeleiter | Mert Turgut |
| Werbeleiter | Sidra Modan |
| Werbeleiter | Atilio Gianfrancesco |
| Werbeleiter | Pamela Pais |
| Designfirma | Milklab Digital Agency |
| Chief Technology Officer | Murat Ersoy |
| Creative Engineering Director | Alaattin Koptur |
| Design Agency Director | Erkut Oktay |
| Executive Creative Director | Tomás Ostiglia |
| Creative Director | Jorge Zacher |
| Creative Director | Kevin Cabuli |
| Creative Director | Dante Zamboni |
| Art Director | Ezequiel Scarpini |
| Texter | Kenny Quiroz |
| Texter | Josefina Mateo |
| Global Business Director | Tom Elliston |
| Head of Strategy | Camilla Facin |
| Etatdirektor | Bárbara de la Plaza |
| Account Executive | Claudia Matas |
| Produktionsleitung | Felipe Calviño |
| Produktionsfirma | Bionic Films |
| Executive Producer | Salman Farooqi |
| Produzent | Amna Ahmad Zamani |
| Assistant Producer | Syed Uzair Ali |
| Herstellungsleiter | Tabish Jalal |
| Assistant Line Producer | Owais Hashmi |
| Regisseur | Abdullah Waseem |
| Direktor Fotografie | Salaar Yousufzai |
| Assistant Director | Hamza Molai |
| Production Art Director | Zaeema Tahir |
| Assistant Production Art Director | Baqar Rizvi |
| Ausstattung/Styling | Mir Dilawer |
| Make-Up Artist | Bobby and Team |
| Set Team | Umer Ikram |
| Cutter | Hunain Shamim |
| Live Audio | Abby Records |
| Focus Puller | Saleem Rajput |
| Gaffer | Muhammad Amir |
| Drone | Farrukh Shah |
| Kameramann | Farhan Hafeez |
| Lighting | Keylights |
| Produktionsmanager | Ameer Hamza |