| Titel | Car |
| Agentur | Leo Burnett |
| Kampagne | Where it all begins |
| Werbende | Staedtler |
| Marke | Staedtler |
| Posted | April 2012 |
| Geschäftsbereich | Schreibwaren & Bürobedarf |
| Medientyp | Presse & Publikationen |
| Digitale Retuschierung | Henry Chan |
| Fotograf | Stephen Cheung |
| Texter | Wen Louie |
| Creative Director | Wen Louie |
| Art Director | May-May Chan |
| Texter | Fanny Lau |
| Creative Director | Adriana Lam |
| Creative Director | Miranda Shing |
| Executive Creative Director | Connie Lo |
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