| Titel | Nothing |
| Agentur | Publicis London |
| Kampagne | What A Good Idea! - Post Office |
| Werbende | Post Office |
| Marke | Post Office |
| Posted | November 2002 |
| Produkt | Travel Services |
| Geschäftsbereich | Dienste an Privatperson |
| Philosophie | What A Good Idea This paper details how advertising helped the Post Office enhance its presence in profitable new markets, achieving a sales uplift of £230m+ on Bureau de Change, representing a volume increase of 80%+ (based on a marketing spend of only £4.1m). Advertising helped prompt both brand reappraisal and product trial, despite difficult trading conditions and negative PR/speculation. Moreover, long-term and manifold effects of advertising have been financially modelled demonstrating further value creation of at least £6.1m (NPV of contribution). |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Keith Courtney |
| Art Director | Scott Sparks |
| Texter | Andy Jones |
| Regisseur | Carl Prechezer |
| Werbeleiter | Deborah Maxwell |
| Strategieplaner | Joan Devereux |
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