KBP - "The Fake News Broadcast"

BBDO Guerrero

BBDO Guerrero Makati City, Philippinen

Awards

704

Marke: KBP
Länder: Philippinen

Werbende: KBP

Titel	The Fake News Broadcast
Agentur	BBDO Guerrero
Kampagne	The Fake News Broadcast
Werbende	KBP
Marke	KBP
Posted	März 2023
Geschäftsbereich	Medien, Verlagswesen & Produktion
Philosophie	The Philippines is one of the heaviest consumers of social media in the world. And one of the most susceptible to false information. The National Broadcasters Association (KBP) of 1,200 member radio stations turned some of these posts into spots.The Fake News Broadcast, aired nationwide, with multiple versions of absurd and outrageous posts: Including all the red flags that make them ridiculous in the first place: spelling errors, liberal use of emojis, and other entertaining nuances that would otherwise be unheard on a social feed. This was further expanded into on-air formats with game shows, phone-ins and live debunking of trending posts. In all the campaign reached over 15 million listeners in 67 cities. And reinforced the radio’s role as a news source you could trust.
Medientyp	Case Study
Länge	112 seconds
Kreativvorstand	David Guerrero
Executive Creative Director	Gavin Simpson
Chief Executive Officer (CEO)	Francine Kahn-Gonzalez
Leiter Strategie	Gino Borromeo
Creative Director, Copywriter	Fran Palines
Creative Director/ art director	Caleb Cosico
Associate Creative Director / Art Director	Choi Co
Associate Creative Director / Art Director	Macky Sanchez
Texter	Henri Glo
Art Director	Chester Santos
Group Account Director	Kaye Sordan
Kundenbetreuer	Monica Roa
Marketing Manager, Project Manager	Nathaniel Sta. Teresa
Traffic and Operations Director	Chot Gatmaitan
Traffic Manager	Roxann Ng
Finance Director	Leah Gonzales
Accounts Payable Assistant	Julie Torne
Finance Assistant	Marinell Legaspi
Head of Integrated Production	David Wright
Produktionsfirma	Flare
Executive Producer	Denise Galoyo
Associate Producer	Gwen Gui
Produktionsmanager	Raymond Dorosan
Videographer	Japs Tuazon
Videographer	Manuel Minorca
Ton	Julius Orendain
Cutter	Jerick Alcancia
Sound Supervision	Mikko Quizon
Music and Sound Company	Wapak Sound Studios
Sound Editing	Nicole Amores