Art Director
at
North Castle Partners Advertising
Stamford, Vereinigte Staaten von Amerika
| Titel | Litter |
| Agentur | North Castle Partners Advertising |
| Kampagne | What About Me? |
| Werbende | Big Brothers Big Sisters |
| Marke | Big Brothers Big Sisters |
| Posted | Mai 2001 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | To create awareness for Big Brother / Big Sisters and to let potential mentors know that there is a waiting list of kids eager to be matched with a Big Brother or Big Sister. |
| Philosophie | The campaign uses decoy posters that trumpet environmental causes such as saving the rain forest or even cleaning up your neighborhood streets. A week or so later, these decoy ads are presumably visited by graffiti artists who revamp the message to bring attention to the need for Big Brothers / Big Sisters. |
| Medientyp | Presse & Publikationen |
| Markt | Vereinigte Staaten von Amerika |
| Creative Director | Steven Garbett |
| Creative Director | Steve Mark |
| Art Director | Ed McCabe |
| Illustrator | Roger Huyssen |
| Texter | Fred Linker |
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