| Titel | The single release |
| Brief | Popaganda is Stockholm’s biggest rock festival. This year, it put the fans to the test. Rather than running a major promotional campaign, it decided to share the festival’s line-up with only a handful of people. It also spread the word on a sprinkling of beer coasters, pizza boxes, coffee cups and other random ephemera around the city. Then it sat back to see what would happen. Sure enough, the news spread via social media and word of mouth. A truly viral campaign. |
| Agentur | Saatchi & Saatchi |
| Kampagne | The single release |
| Werbende | POPAGANDA / LUGER INC. |
| Marke | POPAGANDA Music Festival |
| Posted | November 2016 |
| Geschäftsbereich | Festivals & Messen |
| Story | Through the years, Popaganda Music Festival has done several campaigns in social media, engaging the fans. This year we took the engagement one step further and let the fans release the artist line up themselves. |
| Creative Director | Gustav Egerstedt |
| Art Director | Gustav Egerstedt |
| Texter | Katja Janford |
| Art Director | Erik Hiort af Ornäs |
| Grafik-Designer | Gustav Dejert |
| Kundenbetreuer | Louise Persson |
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