The X Index, Havas CX’s proprietary barometer of customer experience efficiency, shows CX is most meaningful when it combines the best functional service with meeting emotional citizen expectations weiterlesen
We’re in the third year of the pandemic – and Valentine’s Day has come around again. What can advertising tell us about the ways the Covid era has impacted romance? weiterlesen
Just as communication sits in our pockets and not cords anchored to our kitchen walls, so do media and entertainment; ignoring that simple fact would be fatal to new business in the new-20’s. weiterlesen
Where measuring the efficacy of an agency was once heavily slanted towards an agency’s execution of specific campaigns, today’s marketers are looking for hard metrics. weiterlesen
The industry has moved from an eco-system of few players interacting in a close universe to a much larger and more accepting area for new ideas and break throughs. weiterlesen