How Do You Know When It’s Right? (Part 5)

What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right.

IPNY, Inc.
Werbung/Full Service/ Integriert
New York, Vereinigte Staaten von Amerika
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Bruce Lee
Founding and Chief Creative Partner IPNY, Inc., New York


Video 5 looks at the most motivating sales technology known to advertising – one that uses drama, game playing and people you love to win you over.

And it’s an appropriate consideration when viewing the work at this year’s Cannes Lions Festival. 

Make sure to check out the firstsecondthird, and fourth videos in this series.