The Resurgence of Big Brand Advertising
"But it makes me very happy to see some brands reverting to the big brand campaign built around a singular idea and delivered with a punch to the gut" weiterlesen
Insights: The Cutting Edge of Advertising tag: bright-red - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Leave Consumers Alone!?
Our culture is used to sharing everything about our lives: from the mundane photo of our lunch, to our kid’s first day of school to showing off our amazing Caribbean vacation. I’m no exception (except for the kids part). weiterlesen
Boomers As Early Adopters. WHAT?
Boomers a little younger shop online to ensure they're getting the best deal possible on the new lawnmower. And most have embraced finding their way through GPS navigation. weiterlesen
All Women Are Not Created Equal
As a planner, I’ve closely watched the female empowerment movement across a wide range of consumer products – from the new Brawny paper towel woman, L’Oreal’s inclusion of senior women as spokesmodels and many others. weiterlesen
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