Click here for the future
Prediction is a tricky business. Nonetheless, this year’s predictions are bubbling to the surface and, as usual, we feel it’s our duty to share some of them with you. weiterlesen
Insights: The Cutting Edge of Advertising tag: digital-2 - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Christmas campaigns with an innovative twist
Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. weiterlesen
Luring us back to culture
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. weiterlesen
Digital inspiration from Cannes
Our pick of some of the most striking digital winners from the Cannes Lions Festival of Creativity. weiterlesen
Add(vertising) Value: How Brand Marketers Can Capitalize On Clearer Costs
The smartest advertisers at the forefront of the market have realized it’s crucial to baseline and track the cost of deliverables, informed by industry benchmarks and protocols. weiterlesen
When the press celebrates digital
Last month, journalists from around the world gathered virtually for The Epica Awards – the only creative competition judged by the press. Here are the top digital winners. weiterlesen
Innovations for “back to school” season
Autumn is traditionally a time of return – to work, but especially to school. As this is a season like no other, here are some initiatives that take an innovative approach to teaching and learning. weiterlesen
Virtual Pride
In pandemic-struck 2020, a very special time of the year demanded innovative approaches. weiterlesen
Design Plus: How Addikt Found Its Source
The digital design agency based in Amsterdam – with an outpost in India – manoeuvred into the right space at the right time. weiterlesen
When the press rewards digital
The Epica Awards – the global creative prize judged by journalists – took place in November. So which digital gems did they select? weiterlesen
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