Insights: The Cutting Edge of Advertising tag: pr

Insights: The Cutting Edge of Advertising tag: pr - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

What’s the future of the marketing press?

von Mark Tungate on 21 September 2022

How is the marketing press faring in 2022? As a unique gathering of journalists, through its jury and the related Press Club, the Epica Awards ought to have an idea. weiterlesen

Crisis Communications: How to Handle the Press When Unexpected, Bad News Befalls Your Agency

on 14 October 2021

The bottom line is that when a crisis befalls your agency, your reputation is on the line. weiterlesen

Can Vertical PR Fuel an Ad Agency’s Growth?

von Philippe Paget on 3 May 2021

We see vertical publicity as the most close connection between an article placement and snagging that new business opportunity. weiterlesen

Design Plus: 30 Years of the Louvre Pyramid

von Mark Tungate on 24 April 2019

As a design icon celebrates its 30th birthday, we take a look at its turbulent history. weiterlesen

Flight 370 lost in social maze

von Mark Tungate on 26 March 2014

I flew into Penang, Malaysia, almost exactly a week after Malaysia Airlines Flight 370 vanished. Although I'm a reporter by training, I was not there to write about the missing plane. In fact I was on... weiterlesen

Cause marketing comes back from the dead

von Dan Pearlman on 3 June 2013

More than 20 years ago, the glimmer of cause marketing made its debut with a patriotic call by the Statue of Liberty renovation folks. Lee Iacocca, former CEO of Chrysler, was its spokesperson. The ca... weiterlesen

Pope Francis - a promising brand

von Enrico Gervasi on 9 April 2013

The Church has always understood the power of branding. As you know, a great brand name expresses in a nutshell the DNA of a range of products, services and experiences. The Catholic Church requires t... weiterlesen