Context Research is an ethnographic research and consulting firm that has been in business since 1999 and has worked with numerous Fortune 500 companies to help shape their marketing strategy and product development. Context is comprised of PhD and Masters level Anthropologists, who are trained observers of culture.

Context uncovers a deep structure of meaning which reveals why people do what they do by connecting behaviors with their underlying motivations.

Our ethnographic insights can lead to ideas for disruptive innovation in both marketing and new product development, as well as equip you to look at your business more holistically by revealing ever widening and deepening circles of understanding.