Agency Insights-article - DDB Paris

DDB Paris

Werbung/Full Service/ Integriert

PARIS, Frankreich

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Druchansicht

Update

Kontaktinformationen

73/75, rue La Condamine
PARIS 75017
Frankreich

Anfahrt

Telefon: 01 53 32 60 00

E-Mail:

Webseite: www.ddb.fr

Social:

Paul Ducré

CEO

Telefon: 01 53 32 61 37

Alexander Kalchev

CEO & Directeur de la Création

Vincent Leorat

Vice-Président

Telefon: 01 53 32 60 88

Anne-Marie Gibert

Directrice des Relations Presse

Telefon: 01 53 32 61 49

Informationen

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Marketing Services, VKF/Point of Sales, Direktmarketing / Telemarketing / Datenbankmarketing, Branded Content/Entertainment, Public Relations, Verlagswesen/Print/ Kundenzeitungen, Strategy and Planning

Gegründet in: 1969

Mutterfirma: DDB Europe (London, Großbritannien)

Netzwerk: DDB Worldwide (New York, Vereinigte Staaten von Amerika)

Holding: Omnicom Group (New York, Vereinigte Staaten von Amerika)

Mitarbeiter: 320

Awards: 2309

Kreative Projekte: 786

Gegründet in: 1969

Mutterfirma: DDB Europe (London, Großbritannien)

Netzwerk: DDB Worldwide (New York, Vereinigte Staaten von Amerika)

Holding: Omnicom Group (New York, Vereinigte Staaten von Amerika)

Mitarbeiter: 320

Awards: 2309

Kreative Projekte: 786

Kunden: 60

DDB Paris

73/75, rue La Condamine
PARIS 75017
Frankreich

Anfahrt

Telefon: 01 53 32 60 00

E-Mail:

Webseite: www.ddb.fr

Paul Ducré

CEO

Telefon: 01 53 32 61 37

Alexander Kalchev

CEO & Directeur de la Création

Vincent Leorat

Vice-Président

Telefon: 01 53 32 60 88

Anne-Marie Gibert

Directrice des Relations Presse

Telefon: 01 53 32 61 49

Oct 19, 2022

In the world of automotive after-sales service, brands are often obliged to attract employees from their competitors in order to ensure they have the most experienced mechanics. Faced with this reality, Volkswagen and its agency DDB Paris came up with a Trojan Horse approach. During the month of September, VW placed ads on various engine parts within a selection of cars, and sent the vehicles out to its rivals’ garages for a service. When the mechanics began inspecting the engines, they discovered a QR code and a recruitment pitch. The message hit the target with no need for a headhunting agency. Now that’s what we call a recruitment drive.

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DDB Paris

Kontaktinformationen

Social:

Paul Ducré

CEO

Telefon: 01 53 32 61 37

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Alexander Kalchev

CEO & Directeur de la Création

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Vincent Leorat

Vice-Président

Telefon: 01 53 32 60 88

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Anne-Marie Gibert

Directrice des Relations Presse

Telefon: 01 53 32 61 49

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Informationen

Gegründet in: 1969

Mutterfirma: DDB Europe (London, Großbritannien)

Netzwerk: DDB Worldwide (New York, Vereinigte Staaten von Amerika)

Holding: Omnicom Group (New York, Vereinigte Staaten von Amerika)

Mitarbeiter: 320

Awards: 2309

Kreative Projekte: 786

Kunden: 60

Gegründet in: 1969

Mutterfirma: DDB Europe (London, Großbritannien)

Netzwerk: DDB Worldwide (New York, Vereinigte Staaten von Amerika)

Holding: Omnicom Group (New York, Vereinigte Staaten von Amerika)

Mitarbeiter: 320

Awards: 2309

Kreative Projekte: 786

Kunden: 60

DDB Paris

Paul Ducré

CEO

Telefon: 01 53 32 61 37

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%70%61%75%6c%2e%64%75%63%72%65%40%64%64%62%2e%66%72%22%20%3e%70%61%75%6c%2e%64%75%63%72%65%40%64%64%62%2e%66%72%3c%2f%61%3e%27%29%3b'))

Alexander Kalchev

CEO & Directeur de la Création

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Vincent Leorat

Vice-Président

Telefon: 01 53 32 60 88

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Anne-Marie Gibert

Directrice des Relations Presse

Telefon: 01 53 32 61 49

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Using a smart mechanism to poach employees