Obra do Berço project created by Lew’Lara\TBWA shows how any amount is important as a donation
The Brazilian non-profit Obra do Berço this weekend implemented a project at the match between Corinthians and Guarani in the Paulista Championship. Before the game, an urn belonging to the non-profit was placed on the grass of the Pacaembú stadium. Soon after the captains of the teams had finished the traditional toss of the coin to decide between the side or the kick-off, the referee, José Cláudio Rocha Filho, placed the one Real coin in the urn.
With this symbolic donation, Obra do Berço wanted to show to the thousands of people who watched the game that any amount is very important to maintain their health and education projects for young people and children that they attend running.