| Story | Cadbury today welcomes back its iconic, Easter egg hiding experience ‘Cadbury Worldwide Hide’ for a second year running, making it bigger and better than ever before. Enabling chocolate fans to generously hide a purple egg for a loved one, the hugely successful Easter activation proves Cadbury's belief that there's a glass and a half in everyone under the ‘Show you care, hide it’ platform. Running in the lead up to Easter, the campaign will roll out in more global markets this year as well as take physical form through event activations and an exclusive partnership with football team, Manchester United. Building on its debut success last year which saw 800,000 virtual eggs hidden and a sell out of the bespoke products, the famous virtual campaign will roll out both virtually and physically this year. In more locations than last year ‘Worldwide Hide’ will roll out across Cadbury’s key markets UK, Ireland, Australia and new to this year, South Africa. |