|Werbende||Virgin Media O2|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Philosophie|| Today, Virgin Media O2 has launched ‘Volt’ a multi-million pound integrated brand campaign to drive awareness for its joint proposition, Volt. Running throughout the UK for five weeks across multiple touchpoints, the campaign demonstrates how Virgin Media and O2 are ‘Better, connected’ by giving customers more and supercharging the nation’s connectivity. |
‘Volt’ will appear across multiple formats with a leading 60” spot that will premiere during the final of Ant and Dec’s ‘Saturday Night Takeaway,’. The Volt proposition will also feature during a special in-show moment between the duo. This is a brand first ITV partnership, led by MG OMD, that will see Volt transform and supercharge the sets of iconic ITV shows. The 60” edit will debut across UK cinemas via a ‘Gold spot’ execution on the opening day of Fantastic Beasts: The Secrets of Dumbledore. The hero symbol of the creative is the Volt energy bolt, which represents the unmatched power of the Virgin Media O2 connectivity. Viewers are taken on a journey through multiple scenes which sees customers doing the things they love, powered by broadband and data. Volt visits the worlds of gamers, streamers, music-lovers and many more, as their worlds are spectacularly supercharged by unparalleled connectivity. The film is driven along by Iggy Pop’s ‘Lust for Life’, an iconic track steeped in history, remixed by none-other than The Prodigy, while British broadcaster and radio host, Julie Adenuga delivers the distinctive voiceover.
VCCP London worked with partners Electric Theatre Collective and celebrated director Rich Hall from Riff Raff Films to develop the disruptive look and feel of the film which take viewers on a cinematic journey. The film has been intentionally shot to produce a performance which is disruptive, dynamic and littered with unique transformations and camera angles as viewers watch how Volt transforms lives from good to great. The distinctive Volt energy bolt is used across every touchpoint of the campaign, sweeping across large format digital placements in OOH across the UK, with a special 3D extravaganza at the world famous Piccadilly Lights – the largest advertising display in Europe. The display will use Ocean Outdoor's 3D enabled deep screen technology to bring the Volt electric energy stream creative to life. An innovative approach has been taken with social, as Virgin Media O2 has partnered with talented content creators such as @curlykidlife, @TheBurntChip and @TheVivienne to produce social-first TikTok, Facebook, Instagram and Snapchat video ads that bring the transformative power of Volt to life however they want. As a fully integrated campaign, Volt will also roll out across VOD, OLV, audio and retail, including window vinyls.
The campaign showcases the core audience groups that Volt aims to speak to, from gamers for whom fast and powerful broadband is critical, to social media lovers, those streaming their favourite content at home and on the go, families who have teenagers and those who want to keep connected to loved ones. Virgin Media O2’s Volt offering will connect customers like never before, inside the home with brilliant broadband and outside the home with reliable mobile connectivity.
The joint offering ‘Volt,’ is available to new and existing customers of both Virgin Media and O2 and offers even greater value from their services, with added benefits including a Virgin Media broadband speed boost, double the O2 mobile data for every eligible O2 Pay Monthly plan in single households and the ability to roam freely with the use of inclusive mobile data in 75 destinations worldwide. The Volt offering also includes Wi-Fi blackspot busting pods so customers can tackle Wi-Fi blackspots at home, as well as up to £150 off an additional connected device such as a tablet, laptop or smartwatch. Volt offers Virgin Media and O2 customers all of these benefits at no extra cost, highlighting Virgin Media O2’s commitment to offer more choice, convenience and innovation with seamless broadband, entertainment and mobile services all available under one roof.
The new ‘Volt’ campaign comes as Virgin Media O2 has now donated 23 million GB of data to the National Databank, as part of its supercharged commitment to provide free mobile data to more than 250,000 people across the UK to help tackle data poverty. The National Databank – which is a like a foodbank but for data, was set up by Virgin Media O2 and digital inclusion charity, Good Things Foundation, to provide connectivity to those most in need.
|Medientyp||Integrated Media/360 Activation|
|Soundtrack||Iggy Pop ‘Lust for Life’|
|Produktionsfirma||Riff Raff Films|
|Post-Produktion||Electric Theatre Collective|
|Executive Producer||Tom Berendsen|
|Direktor Fotografie||Rina Yang|
|Assistant Director||Ben Glickman|
|Drone Operator||Harry Holmes|
|Drone Operator||Chris Bradbury|
|Chief Creative Officer||Darren Bailes|
|Creative Director||Laura Muse|
|Agency Producer||Ed Mueller|
|Executive Post Producer||Antonia Vlasto|
|CG Lead||Dean Robinson|