| Titel | The Big Win-Win |
| Agentur | VCCP |
| Kampagne | The Big Win-Win |
| Werbende | Mondelez International |
| Marke | Cadbury |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 3 |
| Geschäftsbereich | Schokolade |
| Story | In the form of a nationwide competition, the campaign aims to spread levity and generosity to chocolate lovers across the country, and most importantly, to reward the heroes that keep the UK going - local corner shops. |
| Medientyp | Interaktiv |
| Länge |