| Story | For the last five years Cadbury Dairy Milk has shone a light on the innate generosity of the nation through its much loved “There’s a Glass and a Half in Everyone” series. Releasing award-winning films such as “Mum’s birthday”, “Fence’’ "Bus", "Garage" and “Speakerphone” Cadbury’s latest campaign moves away from the big screen to communicate its brand platform with a new creative approach, and in a range of different channels. Staying true to its “There’s a Glass and a Half in Everyone” storytelling formula, Cadbury Dairy Milk today launches a campaign that brings to life this belief; with simple stories depicting modern everyday acts of generosity in action, executed through simple illustrated scenes. |