TitelMake Yourself Unstoppable
BriefA confident young chap climbs out of a submarine in the middle of the street, and goes on a jaunty tour of a surreal city. With nods to some famous photographs and a hint of provocation, the journey is given a lively soundtrack in the form of Queen's "Don't Stop Me Now", covered here by producer MNEK. And of course the hero's Strellson suit remains immaculate throughout.
Agentur
Kampagne Make Yourself Unstoppable
Werbende Strellson AG
Marke Strellson
PostedOktober 2017
Geschäftsbereich Herrenkleidung
Story Strellson makes premium fashion for passionate men who go their own way. Men who are constantly reinventing themselves. Men who are always up for something new. The aim: To create an idea that conveys the brand message “Never stop beginning” via relevant and entertaining content. We created a music video for the world-famous Queen song “Don’t Stop Me Now”, in an exclusive cover version by star producer MNEK. The lyrics perfectly encapsulate the spirit of the brand and the captivating execution makes the music video literally unstoppable. It tells the story of a confident man in a Strellson suit who is on a spectacular journey through a bizarre world. He continues steadfastly on his way – true to the motto “Make yourself unstoppable”. The consumer-targeted film addresses ambitious, modern men all over the world. It was launched in Europe, Asia and North America. Besides, it gained more than 13 million views on social networks and over 98 million media impressions worldwide.
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