| Titel | Born Integrated |
| Agentur | Serviceplan Group |
| Kampagne | Born Integrated |
| Werbende | Serviceplan |
| Marke | Serviceplan |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 4 |
| Geschäftsbereich | Werbung & Kommunikation |
| Story | The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration. |
| Medientyp | Case Study |
| Länge | |
| Mehr Informationen | www.SP-50.com |
| Design | Studio Oeding |
| Global Chief Creative Officer | Alex Schill |
| Geschäftsführender Teilhaber | Florian von Hornstein |
| Global Executive Creative Director | Michael Wilk |
| General Manager | Leif Johannsen |
| Kreative Innovation | Dennis Fritz |
| Kreative Innovation | Anton Reim |
| Fotograf | Johann Cohrs |
| Ausstattung/Styling | Nina Lemm |
| Regisseur | Felix Tonnat |
| Art Director | Florian Zwinge |
| Geschäftsführender Teilhaber | Markus Kremer |