Join the the fight for love and respect with #LoveWinsQatar. The mechanics of joining this movement are very simple: 1. Score a goal. 2. Direct your player close to another. 3. Capture the image. 4. Share it with #LoveWinsQatar
Problem
The World Cup 2022 tournament organised by FIFA in Qatar is proving to be highly controversial. Due to Qatari policies that contravene LGBTQI+ human rights causing global controversy during the World Cup numerous brands and activists have joined forces to make this problem visible through social actions.