| Titel | Journa-Rhythm |
| Agentur | TBWA\Worldwide |
| Kampagne | Journa-Rhythm |
| Werbende | TBWA\Hakuhodo |
| Marke | The Asahi Shimbun |
| Posted | JunI 2023 |
| Story | “Journa-Rhythm” is a new idea that disrupts newspaper media – our oldest media – using HipHop music and a brand experience/activation that is so unique it will go down in the history of news media. It provides news through music to Gen Z audiences, a segment divorced from habitual news reading. Podcasts with interviews of artists and journalists are broadcasted to trigger a shift in mindset and outlook on the world for the youth of our nation. |
| Medientyp | Case Study |
| Länge |