| Titel | O2 - 4 |
| Agentur | VCCP |
| Kampagne | It only works if it all works - O2 |
| Werbende | O2 |
| Marke | O2 |
| Posted | August 2004 |
| Geschäftsbereich | Mobilfunk, WAP |
| Philosophie | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
| Ergebnis | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Großbritannien |
| Strategieplaner | Sophie Maunder |
| Werbeleiter | Cath Keers |