| Story | As schools start to break up for the summer holidays, UK- based charity English Heritage, who cares for over 400 historic sites and attractions across the country, has launched a new multi-channel campaign to help families enjoy affordable, imagination-filled days out all summer long. Creatively conceived and executed by Havas CX helia, the integrated campaign prompts families to bring imagination to life via an intriguing “shadows of history” concept. The campaign runs across TV, social, digital, and direct channels throughout July and August. Ben Knight, Executive Creative Director Cirencester, Havas CX helia said: ‘’Working with an organisation such as English Heritage is an honour, and I’m proud to see the summer campaign concept, which is fuelling imaginations for families across the country, come to life.’’ |