The creative talent in Hollywood is unmatched. The sitcom writers. The late night TV writers. The comedians. The producers. The directors. The improv theater alumni. The actors. The performers. These are the talented people that make up our collective. Talent with huge credits such as Saturday Night Live, The Ellen Degeneres Show, The Martin Short Show, Anchorman, King of The Hill, Late Night with David Letterman, and The Tonight Show with Jay Leno. Talent that have won Emmys, written bestselling books, and have made online videos that have gone crazily viral. While the establishment ad industry tries so hard to reflect the latest trends in pop-culture, our talent have been the ones making those trends. And they’ve been doing it for years. This is the stuff that consumers electively – and voraciously – devour. They’re quick and smart, from a fast-paced world where full successful productions must be completed by the end of the week, sometimes even the end of the day. They’re diverse, and their work is raw and visceral. It’s fresh. It’s loud. The ideas are big. And the results are enormous. To aim this creative firepower at the needs of brands our talent works with a seasoned team of marketing executives, each with over 25 years of major brand experience. This team speaks the language of marketing and of topline revenue, and has a track record in leading sales. They work with old-school tools like consumer benefit, understanding the consumer’s self-interest, positioning, and USP, all with the goal of moving product and making clients millions of dollars. 101-North is a combination of serious Hollywood creative chops and experienced marketing stewardship. This formula creates work that goes viral. Work that gets talked about. Work that makes sales. It’s a formula that’s time has come.

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