Titel | Undercover Avatar |
Agentur | Havas Sports & Entertainment |
Kampagne | Undercover Avatar |
Werbende | L'Enfant Bleu |
Marke | L'Enfant Bleu |
Posted | November 2020 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | Enfant Bleu, a youth protection association created an avatar in Fortnite. Using the in-game chat, players could talk about domestic violence they were exposed to. Finally, French Government heard the message and created a task force to extend the mechanism to other video games. |
Medientyp | Case Study |
Länge | |
Creative Director | Fabrice Plazolles |
Art Director | Nil Niviere-Schouvaloff |
Texter | Nil Niviere-Schouvaloff |
Texter | Quentin Clausse |
Art Director | Quentin Clausse |
Head of Gaming | Pierre Acuña |