TitelUndercover Avatar
Agentur
Kampagne Undercover Avatar
Werbende L'Enfant Bleu
Marke L'Enfant Bleu
PostedNovember 2020
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Story Enfant Bleu, a youth protection association created an avatar in Fortnite. Using the in-game chat, players could talk about domestic violence they were exposed to. Finally, French Government heard the message and created a task force to extend the mechanism to other video games.
Medientyp Case Study
Länge
Creative Director
Art Director
Texter
Texter
Art Director
Head of Gaming

Neueste Projekte