TitelTents of Hope
Agentur
Kampagne Tents of Hope
Werbende Havas Spain
Marke Accem
Datum der ersten Ausstrahlung/Veröffentlichung 2023
Geschäftsbereich Werbung & Kommunikation
Story Imagine leaving your country abruptly due to conflict or persecution for your identity or beliefs. Overnight, you go from being a Creative Director or Chief Marketing Officer to simply a "REFUGEE." This is the reality for 130 million people worldwide. We aimed to showcase the hidden potential, talent, and experience within refugee camps. Using actual tent fabric, we printed the CVs of individuals living there. These unique resumes were sent to institutions, public agencies, and top companies in the country. Today, refugees are being considered in their hiring processes, offering them a chance for a brighter future.
Medientyp Public Relations
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