TracyLocke Brazil is one of the agencies with the most expertise in shopper marketing in the country. Its mission is to unite strategy and innovation to make customers the first choice of those who want to buy products and services. The agency uses design thinking concepts to develop strategies and apply new technologies, thereby generating relevant messages and delivering the best experience to the shopper. Founded in the United States, TracyLocke is present in North America, Europe, Asia, Australia and Brazil, where it is part of the ABC group, integrated to the Omnicom group. The agency has among its clients names such as Heineken, J & J, Burger King, SC Johnson, Claro, NET, Sanofi, 99 and WeWork, among others.