Consolidation has hit the communications industry, resulting in four humongous (great adjective) holding companies — Omnicom, IPG, WPP and Publicis — controlling over 90 percent of the budgets earmarked for consultancies.

We’re an outlier.

More importantly, our independence directly relates to our No. 1 mission in life: do great work.

Sure, if you were to ask 100 PR agencies if they’re client-centric, you’ll get 100 PR agencies answering with an emphatic “yes.” But their behavior and reward systems don’t align with that claim. Instead, they focus on the financial side, which manifests itself with account people being measured by their “billability.”

In contrast, we measure our account folks only on variables that matter to clients and their campaigns. This comes back to a belief that if we deliver great work to clients, the financial performance follows (as opposed to the numbers being the lead pin).

It means that our clients gain the best of both worlds: sophisticated campaigns with high-touch management.