| Titel | The Unequal Dinner |
| Agentur | BLKJ Havas |
| Kampagne | The Unequal Dinner |
| Werbende | Reckitt Benckiser |
| Marke | Durex |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 |
| Geschäftsbereich | Verhütungsmittel, Präservative & Schwangerschaftstests |
| Story | 42% of sexually active young Malaysian adults are not comfortable talking to their partners about their sexual needs, which explains why couples do not come out of sexual encounters equally satisfied. Unfortunately, conversations around sex in our culture continues to be swept under the rug which leads to partners comparing real-world sex lives to what is seen in pop culture, leaving them uncertain about their own sexual skillset. To challenge this mindset, Durex – the number one condom brand in the world – has launched A-Z of Pleasure, a game for two that encourages intimacy through honest conversation, while getting temperatures rising, even before entering the bedroom. As part of the #ComeTogether campaign, Durex seeks to get young adults talking about sex and pleasure without the shame. |
| Medientyp | Case Study |
| Länge | |
| Markt | Großbritannien |
| Chief Executive Officer (CEO) | Rowena Bhagchandani |
| General Manager | Fiona Huang |
| Kreativpartner | Joji Jacob |
| Kreativpartner | Lester Lee |
| Strategist | Skanda Lokeshwaran |
| Creative Director | Guilherme Machado |
| Creative Director | Khalid Osman |
| Creative Director | Trong Ronakiat |
| Agency Producer | K Cheng |
| Etatdirektor | Vanessa Aguirre Tan |
| Account Manager | Isabelle Cheo |
| Agency Producer | Priscilla Low |
| Planner | Arti Batavia |
| Kundenbetreuer | Elizabeth Cai |
| Senior Copywriter | Denise Cheong |
| Senior Art Director | Sunny Chuang |