Tochka Bank - "All at once" by PHNX Awards 2020
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| Titel | All at once |
| Agentur | Voskhod |
| Kampagne | All at once |
| Werbende | Tochka Bank |
| Marke | Tochka Bank |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 10 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Slogan | All at once |
| Story | The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. An entrepreneur has to overcome difficulties that the main antagonist – the Boss – is responsible for. The Boss is a vivid two-in-one representation of the government and monopolies. Together with his family, he terrorizes local businesspeople by demanding bribes, robbing the spots and collecting cash, not paying the bills and bogarting other businesses. So, it’s Russia as it is. However, we believe that together we can make it right. |
| Medientyp | Internet-Film |
| Länge | |
| Post-Produktion | Ilya Linetsky |
| Creative Director/ art director | Anton Rozhin |
| Founder / Executive Creative Director | Andrey Gubaydullin |
| Producer and Project Manager | Elizaveta Larionova |
| Head of Strategy | Dmitry Donik |
| Film Director | Emir Kusturica |
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