Brazilians stay home to win burgers

Burger King rewards customers in Brazil for not going outside.

With Brazil now the second worst-hit country during the pandemic, Burger King has been giving its customers a tasty reason to stay at home. Once they download and activate the fast food retailer’s app, people can be geo-localised. In other words, their movements can be tracked. The less they leave their living space, the more goodies Burger King gives them – from discounts to an entire free meal. But be careful guys: don’t fatten your own curves while flattening the curve! By the way, it reminds us of a similar initiative by Thai Airways, who gave more air miles to the customers who went out and about the least.