Digital Synchronised Outdoor

18 October 2012

In a big train station, the National Centre for Domestic Violence and JWT London have coordinated and used JC Decaux digital outdoor network to raise awareness about domestic abuses and to urge people not to be a silent witness. How did it work? The outdoor feature a woman who lives an abusive domestic situation, with a call for action. Using their smartphones, the participants are able to control the man in dragging him away from the woman on to the other billboards. When they are separated, the screens synchronise and show the same message incitating people to intervene.

NCDV - "Drag Him Away"

J. Walter Thompson London

J. Walter Thompson London London, Großbritannien

9222

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: NCDV
Länder: Großbritannien

Werbende: National Centre for Domestic Violence

Titel	Drag Him Away
Agentur	J. Walter Thompson London
Kampagne	Drag Him Away
Werbende	National Centre for Domestic Violence
Marke	NCDV
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Über J. Walter Thompson London

J. Walter Thompson, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years.
Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.
The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today.
For more information, please visit www.jwt.com.