Fashion mag hijack

When a fashion magazine is turned into a shopping catalog

Even if print magazines are big sources of inspiration for fashion lovers, it is sometimes difficult to find the items online. The new Shazam Image has hijacked Stylight magazine in enabling shazam users scanning any page to find the corresponding items in an e-store. It created an innovative shopping experience.

Über Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 4,300 employees whose work regularly wins awards at national and international creative competitions. 

Neuigkeiten

ÜberCreativity: Serviceplan Group is “raining” change on the advertising industry with The Rainmakers series of video talks

In the new video series "The Rainmakers", experts from Serviceplan Group’s Houses of Communication worldwide share their expertise on the latest trends in the communication and marketing industry. In the first episode, Worldwide Executive Creative Director Jason Romeyko explains the concept of ÜberCreativity, and how
creativity can enable an agency to be at the top of its game.

The Serviceplan Group is launching a new business content series entitled "The Rainmakers". Six times a year, specially produced videos will highlight the latest and most important global trends in creativity, design, media and digital. The series was initiated by Jason Romeyko, Worldwide Executive Creative Director Serviceplan Group, and Marcus Schnarr, CMO International Serviceplan Group. It is hosted by Jason Romeyko who
meets international experts from the world of communication selected for their expertise in different sectors to share their insights on a curated series of themes. The videos will be shown on the website therainmakers.serviceplan.com and on the Serviceplan Group's social media channels, and will be shared with marketing decision-makers in a regular newsletter.

The first video in the “The Rainmakers” series focuses on ÜberCreativity: Jason Romeyko uses vivid examples to show why this higher form of creativity, in which different disciplines, talents, cultures, media and technologies come together and interact, is essential for successful customer projects. He also talks about the creative process of so-called WigWams, in which a wealth of ideas and solutions for a brand are developed in just four hours, a process that normally takes three to four weeks.
„The Rainmakers“ is produced by Media Ready. The second issue will be published in October. In a dialogue with Chief Digital Officer International Tim Schnabel, Jason Romeyko talks about the new production unit TheHubz.com, and reveals how it is possible to radically simplify production processes of individualized, personalized and automated assets, according to the principle: "Someone, somewhere is always working for you".