News von Independent Agency Selection

By Johanna McDowell, CEO of IAS and Partnner in SCOPEN South Africa and UK Now more than ever, due to the increasingly complex marketing ecosystem, marketers are seeing the use of intermediaries becoming more important in the daily scope of their operations and what they hope to achieve with… weiterlesen

Building blocks of right-housing for growth and success  By Johanna McDowell, CEO of IAS and Parntner in SCOPEN South Africa and UK In this age of adaptive marketing where delivering the right message at the right time on the right platform is key, right housing is vital to the success of le… weiterlesen