WHO
Founded in 1994, Born from Vitaliano Arbitrio’s ambition as an international producer of TV commercials. During the 80s he was President of the Italian Advertising Body up to ’94. In 2005, Alessandro Arbitrio joined the firm bringing twenty years experience at IBM as an expert in Digital Transformation.
VA Consulting is one of the largest advertising advisory & cost control firm in the advertising industry. VA is assisting for 29+ years major advertisers with marketing experts WW supporting in 50+ countries to deliver governance to improve the efficiency for their spend.

WHAT WE DO
VA optimizes & mazimize processes, partners and your budgets to maximize your spending to reach your objectives. As marketing & procurement consultancy, if you join VA team, you can use VA approach made of a deep experience to manage the projects, the VA intellectual capital plus national and international benchmarks stored in the Proprietary VA Enterprise System-SICS platform as reference to have a careful and exact costs evaluation.
To drive clients to the innovation, VA constantly invests all over the world, in technology development and staff training.
VA Consulting entrepreneurial culture, main values and far-reaching network enable us to increase quality, efficiency, reduce costs, stretch budgets, eliminate waste in order to offer your best production ROI.
Project Management, Pitch management, cost control, cost reduction, quality control, develop processes, develop procedures & RAM, reporting (system-6 enterprise tool), deliver governance and to improve the efficiency for:

• Creative agency scouting, pitch & selection
• Creative agencies roster & pitch management (VA RFP-RFI-RFQ & fee negotiation)
• TVC | spot TV & Audio, digital production, Video Contents, voice over
• Post-production, photoshooting, 3D etc.
• In-House agency implementation & optimization
• Web, Digital Media, CRM, SEO, website & all ecosystem
• Social network (IG, FB, YT, TW, TikTOK & all social media platforms)
• Events & PR projects
• BTL projects, pricelist benchmarking (POP, POS, 3D, store, key visual etc.)
• KOL, Influencer, blogger (SYSTEM-6 KOLB Benchmarking)
• Licensing, Rights & Talents
• Audit management & reconciliation 

VA Consulting has global partnership (here some example):

• Gianluca Gualtieri | GG | Search & Selection Consultant
• Movie Auditor & Consultant of Pietro Casini and Nino Vanoli. (Press Release)
• Ebiquity for the media benchmarking & performance measurement. (Press Release)
• MCA MurphyCobb Associates (Press Release)