Top-Interviews aus der Werbebranche
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A mix of digital and physical: How retailers can remain relevant in the digital age
The digital transformation in consumer purchasing habits has shifted the landscape for brand strategy and media planning. Giving insight on how... weiterlesen
Personalization is key to the consumer buying experience
The evolution of retail media platforms presents opportunities for agencies and brands across the customer life cycle. Marcus Thomas' Chief Media... weiterlesen
Leading with values and a purpose for brand loyalty
Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand... weiterlesen
Social media is the key to connecting with younger generations
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. weiterlesen
Marguerite Lengereau, Ogilvy Paris: "We are facing a generation that is blurring the lines of customer relations."
In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with... weiterlesen
Jenna Studt, Critical Mass: "Employers and brands must be active participants in culture, sustainability, and social responsibility to appeal to Gen Z."
Gen Z is redefining the content and communications world as we know it through activism, authenticity, and social media. Jenna Studt, Social... weiterlesen
Marketing to an undefinable generation
Bea Iturregui, VP of Creator & Brand Partnerships at Cycle (the creator marketing practice within Laundry Service), speaks on resonating with... weiterlesen
Jake Prinsen, Nelson Schmidt Inc.:"Brands with a strong digital presence can actively engage with their audiences and foster a sense of shared responsibility."
In the latest installment of our series focused on how agencies are advising their clients on brand communications to connect with a... weiterlesen
Alex Thoma, VCCP CE: "VCCP believes in brands showing up for people at every moment."
Alex Thoma, Strategy Director at VCCP CE, speaks their ethos of 'Brand Intimacy' and creating meaningful consumer buying journeys. weiterlesen
Melanie Huggins, Ogilvy Paris: "Humans need to be at the heart of everything we do in whatever bit of marketing or communications we work in."
In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy... weiterlesen