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Die einflussreichsten Kreativen, Agenturleiter und Kunden reden über ihre Arbeit, ihre Inspiration und Ihren persönlichen Werdegang in der Werbung.

Neue Interviews

Karen Ge of FLAWED: Aiding Young and
Headline Makers

Karen Ge is managing partner of FLAWED, a new Shanghai-based consultancy for emerging brands, backed by FRED & FARID.  weiterlesen

TOPIC: agency, China, FF Shanghai, brands
Building A Car Company For People Who Don't Want Cars: Alex Macleod, FITCH
Creativity

We had essentially a year to launch a completely new car company with an entirely unique proposition at scale in the world’s biggest car market.  weiterlesen

TOPIC: China, FITCH, Lynk & Co, Automotive
AdForum Exclusive: 5 Questions for VSA’s Anne-Marie Rosser on Alibaba Defined, China, and the Art of Navigating Cultural Perceptions
Creativity

VSA’s Anne-Marie Rosser was kind enough to take some time to discuss with AdForum’s James Thompson the recent collaboration between VSA and Alibaba...  weiterlesen

TOPIC: AdForum, 5 Questions, advertising, China, VSA, Alibaba, Alibaba Defined, Anne-Marie Rosser, Chicago, Latest Campaigns

Insights

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Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

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For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

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Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

weiterlesen

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

weiterlesen

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

weiterlesen

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