We knew much of the Super Bowl would be star-studded and wacky. To stand out, it helps to be different.
This year we had to rewire our brains to think about Kia differently. It’s not easy when you’re innate impulse is to hunt for the best joke.
Kia kicked off the launch of their new hybrid cross-over, the Kia Niro, with a commercial during the third quarter of the Super Bowl ...
By Mark Tungate
on Aug 10, 2020
on Aug 7, 2020
on Jul 22, 2020
on Jul 13, 2020