| Titel | This is the Game |
| Agentur | Wieden + Kennedy Amsterdam |
| Kampagne | This Is The Game |
| Werbende | Heineken |
| Marke | Heineken |
| Posted | August 2011 |
| Geschäftsbereich | Bier, Cidre |
| Slogan | This Is The Game |
| Medientyp | Fernsehen |
| Soundtrack | A Soldier’s Chorus |
| Produktionsfirma | Revolver |
| Produktionsfirma | Extreme Music |
| Executive Creative Director | Mark Bernath |
| Executive Creative Director | Eric Quennoy |
| Creative Director | Mark Bernath |
| Creative Director | Eric Quennoy |
| Art Director | Craig Williams |
| Texter | David Smith |
| Agency Producer | Cat Reynolds |
| Agency Producer | Ross Plummer |
| Art Buyer | Andrew Koningen |
| Group Account Director | Clay Mills |
| Etatdirektor | Patrick Garvey |
| Kundenbetreuer | Clare Pickens |
| Regisseur | Steve Rogers |
| Produktionsfirma | Cherokee Films NZ |
| Redaktionsbüro | The Editors |
| Audio-Postproduktion | WAVE Sound Studios Amsterdam |
| Musik | Faust |
| Post-Produktion | Glassworks Amsterdam |