Titel | Weightless |
Agentur | FCB Canada |
Kampagne | Weightless |
Werbende | Bank of Montreal |
Marke | BMO |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
Geschäftsbereich | Bank Services, Börsenmakler |
Story | Elite wheelchair racer, actor and stuntman Josh Cassidy floats in a simulated zero-gravity chamber in BMO’s newest TV ad, which invites Canadians to wish it forward for a friend, family member or their community, at BMO200.com to help mark the bank’s 200th year. In Weightless, Cassidy portrays a man floating in zero gravity while his wife watches with joy. The ad cuts away to reveal that the man uses a wheelchair, and that his wife had used BMO200.com to wish he could fly. |
Medientyp | Fernsehen |
Länge | |
Post-Produktion | Alter Ego |
Produktionsfirma | Untitled Films |
VP, National Brand Leader | Michael Sanders |
Chief Marketing Officer (CMO) | Connie Stefankiewicz |
Brand Manager | Brenna Donoghue |
Werbeleiter | Melanie Miron |
Geschäftsführer | Jennifer Carli |
SVP Global Brand Management | Justine Fedak |
Chief Creative Officer | Nancy Crimi-Lamanna |
Chief Creative Officer | Jeff Hilts |
Etatdirektor | Ravi Singh |
Group Account Director | Tracy Little |
Group Creative Director | Jeremiah McNama |
Group Creative Director | Andrew MacPhee |
Chief Executive Officer (CEO) | Tyler Turnbull |
Digital Art Director | Gira Moin |
Produzent | Tessa Waisglass |
Account Executive | Rameez Al Aghbar |
Leiter Strategie | Shelley Brown |
Produzent | Anick Rozon |
Texter | Nimy Leshinski |
Account Supervisor | Alexandra Candet |
Account Supervisor | Allison Lochhead |
Direktor Markenstrategie | Michael Sanders |
Komponist | Annie-Claude Navert |
Produktionsfirma | Apollo Studios |
Tonstudio | Apollo Studios |
Zeichner | Michael Mooney |
Zeichner | Baptiste |
Cutter | Griff Henderson |
Herstellungsleiter | Trudy Turner |
Executive Producer | Lexy Kavluk |
Executive Producer | Peter Davis |
Redaktion | Saints Editorial |
Direktor Fotografie | Christopher Mably |
Regisseur | Phil Brown |