Titel | The Just Moved In Reward |
Agentur | Leo Burnett |
Kampagne | 40th Anniversary in the UK |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 8 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Philosophie | As the restaurant chain celebrates 40 years in the UK, the campaign sets to remind people that McDonald’s has been there in the background of many moments all through their life. The campaign looks back at some of these moments, choosing those that are timeless, which we can all relate to and reminisce about, regardless of age. Moments that are charming, funny, touching or poignant. Moments that are happy and moments that are sad. Moments that are big - such as passing your driving test or having your first child. Moments that are smaller and every day - like having a natter with friends. |
Medientyp | Fernsehen |
Länge | |
Post-Produktion | MPC LDN |
Produktionsfirma | Rattling Stick |
Werbeleiter | Alistair Macrow |
Werbeleiter | Stephen Hill |
Art Director | Ed Morris |
Texter | Ed Morris |
Texter | Andy Drugan |
Art Director | Andy Drugan |
Filmübertragung | Henri Pulla |
Post-Produktion | Leianna Campbell |
Redaktionsbüro | Cut and Run London |
Cutter | Eve Ashwell |
Filmproduzent/Produzent | Kelly Spacey |
Regisseur | Pete Riski |
Beleuchtungsleitung/ Beleuchtung | Jean-Noel Mustonen |
Medienplaner | Kathryn Armstrong |
Medienplaner | Chloe Grainger |
Etat-Planer | Josh Bullmore |
Etat-Planer | Sarah Sanford |
Executive Creative Director | Justin Tindall |
Creative Director | Adam Tucker |
Creative Director | Matt Lee |
Creative Director | Peter Heyes |