Alter Ego Insights

 A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’… weiterlesen

  In a new mass campaign, HomeEquity Bank and Zulu Alpha Kilo have tapped trusted Canadian journalist and author Peter Mansbridge to get Canadians to rethink their retirement. weiterlesen

La créativité, la responsabilité sociale et environnementale les technologies et l'intelligence artificielle auront été à l'honneur des Cannes Lions 2023. weiterlesen

Creative use of data shamed late night video watchers and urged them to buy a new mattress. weiterlesen

Des pre-rolls ciblés dans le temps weiterlesen

Quelles innovations récompensées à Cannes peuvent avoir un réel pouvoir de transformation sur la publicité. Nous avons sélectionné nos Lions préférés. weiterlesen

Which award-winning innovations signal a clear direction for advertising? We pick our favourite Cannes Lions. weiterlesen