Electric Theatre Collective Insights

PNC Bank, one of the largest financial services institutions in the U.S. with a national footprint, is unveiling a new brand campaign that boldly states what other banks won’t admit: Banking should be boring. weiterlesen

In its latest work for Richard Curtis’ Make My Money Matter Campaign, Lucky Generals helps turn Academy-Award winner Olivia Colman into ‘Oblivia Coalmine’, a latex-wearing, potty-mouthed CEO of a fossil fuel company financed by UK pension holders. weiterlesen

TBWA\London has created a new brand platform and end line for the UK’s leading savory pasty brand Ginsters with a focus on using humour to drive its message in a new £4 million campaign. weiterlesen

  With summer holidays in full swing, Europe’s leading airline and the UK’s fastest growing holiday provider, easyJet, is back on the airwaves with a new fully integrated campaign and brand platform. weiterlesen

A la fin de cette chronique en janvier 2020, quand un étrange virus en Chine n’était alors qu’une rumeur assez distante, j’avais écrit : “Quoiqu'il arrive ... weiterlesen

We pick intriguing and amusing nuggets from the industry predictions that surface at this time of year. weiterlesen

Les companies aériennes et les marques de voyage nous encouragent à faire nos bagages après de nombreux mois passés à la maison. weiterlesen

Airlines and travel brands are encouraging us to pack our bags and head out after many months at home. weiterlesen

The way advertisers talk about gender and diversity is rapidly evolving, but can they sidestep a new set of clichés? weiterlesen

When people talk about “the death of print”, newspapers are often at the forefront of their minds. And right now, several conflicting trends are indicating possible ways forward... weiterlesen