White Claw Vodka + Soda / White Claw Premium Vodka - "Smooove by Law "

VCCP US

VCCP US New York, Vereinigte Staaten von Amerika

1765

Marke: White Claw Vodka + Soda / White Claw Premium Vodka
Länder: Vereinigte Staaten von Amerika

Werbende: White Claw Hard Seltzer

Titel	Smooove by Law
Agentur	VCCP US
Kampagne	Smooove Thoughts
Werbende	White Claw Hard Seltzer
Marke	White Claw Vodka + Soda / White Claw Premium Vodka
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 4
Geschäftsbereich	Whisky, Gin, Wodka
Story	JB shares his thoughts and surprise on the fact that until 2020 vodka had to be “tasteless” by law. Throwing off his stuffy robes JB makes it clear that White Claw is ushering in a new era in American vodka and now you can have a vodka that is both tasteful and smooove.
Philosophie	After taking the world by storm with its number one-selling seltzer, White Claw is diving into the vodka category with its new White Claw Premium Vodka and White Claw Vodka + Soda. Introduced earlier this month, White Claw Premium Vodka is the world’s first Triple Wave Filtered™ vodka, a first-of-its kind filtration process that uses tremendous pressure, equal to three 30-foot waves, to create a vodka with distinct taste, aroma, and smoothness. Because White Claw created a way to make smoother vodka, it had to invent a new way to talk about it – it’s smoother than smooth, it’s the “smooovest.” Today, the brand is also announcing the king of smooth, JB Smoove as its new “Smooove Amabassador.” In a new 360-campaign, also launching today, JB Smoove is sharing his “Smooove Thoughts” on White Claw Premium Vodka. In his signature style, JB is smoooveness personified as he explains how a change in law and a secret process enabled White Claw to create the World’s Smooovest Vodka. The integrated marketing campaign highlights the new White Claw Premium Vodka and Vodka + Soda and features: · Four digital spots (OLV), · Out of home advertising in New York, Chicago and Los Angeles, · POS · Public relations and influencer support · Social content o Fans are invited to celebrate the launch of the new premium vodka by sharing the #smooovest things in their world on Instagram
Medientyp	Interaktiv
Länge	15 seconds
VFX Company	The Mill New York
Kundenbetreuung	Philip Higham
Kundenbetreuung	Nick Hodkinson
Kundenbetreuung	Jordan Wood
Kundenbetreuung	Noelle Mulholland
Kundenbetreuung	Allegra Dowding
Creative Teammitglied	Darren Bailes
Creative Teammitglied	Brian Caruso
Creative Teammitglied	Marthon Pucci
Strategy Team	Jonny Shaw
Strategy Team	Alex Scott-Malden
Produktion	Edmund Thorn
Produktion	Slavica Delevic
Regisseur	Natalie Prisco
Produktionsfirma	Community Films
Sound Design and Mix	Heard City
Cutter	Aaron Langley
Redaktionsbüro	Cosmo Street
Schauspieler	JB Smoove