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Darren Bailes
Darren Bailes
Global Chief Creative Officer at VCCP
London, Großbritannien
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TitelMaynards Archer
Agentur
Kampagne Set The Juice Loose
Werbende Mondelez International
Marke Maynards Bassetts
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 7
Geschäftsbereich Süßigkeiten, Bonbons
Story Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London are today launching another bold and playful OOH campaign to remind the nation just how juicy their favourite Maynards Bassetts Wine Gums and Jelly Babies really are.

Continuing with the iconic and award-winning Maynards Bassetts brand campaign ‘Set the juice loose’, VCCP London is once again re-energising the playful line with a modern twist for a new audience. Targeting lapsed fans the campaign aims to tap into the nostalgia of the original and much loved sweet brand, Maynards Bassetts.

Maynards Bassetts over the last couple of years have not shied away from creating big and bold OOH work. And this year is no different. Cementing itself as the brand that loves OOH, the brand’s latest campaign depicts delicious Wine Gums and Jelly Babies which are under attack from a series of collectible figurines. Desperate to release the juice that the sweets contain, the battle scenes are meant to bring a smile.
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